Lantern - Pamela Rice
Aside from the Vegetarian Center, Pamela Rice is also the founder of the nonprofit VivaVegie Society and the editor of The VivaVine, both based in New York City. As president of the society, Ms. Rice, and scores of volunteers she managed, has engaged in creative methods of vegetarian outreach. Tens of thousands of copies of her pamphlet, 101 Reasons Why I'm a Vegetarian, have been distributed to passersby on New York City streets since 1991. Ms. Rice has appeared on television in the United States on several occasions and has been profiled in The New Yorker magazine.