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Strategic Action for Animals

A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

Melanie Joy


The animal liberation movement is growing in size and strength, but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? The good news is that there is a way to shift the balance of power in favor of the movement. And strategy is the way.

In Strategic Action for Animals, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices. She also explains how to address the most common problems that weaken the movement, such as dissidence among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you are working alone or with a group, whether you are a seasoned activist or new to the movement, Strategic Action for Animals, can help you make the most of your efforts to make the world a better place for animals.



176 pp.  


Lantern Books

Paperback
$20.00

Published:  June 2008

978-1-59056-136-2




Melanie Joy is a social psychologist, professor, and personal coach. She has been involved in the animal liberation movement since 1989 and has worked as an activist, educator, and organizer. Her academic areas of specialization include the psychosociology of violence toward animals and humans and organizational behavior. She has written a number of articles and has been interviewed for magazines, books, and radio, and is also the author of Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism. She teaches Psychology and Sociology at the University of Massachusetts, Boston. She holds a Ph.D. in Psychology from Saybrook Graduate School and a Master’s Degree in Education from the Harvard Graduate School of Education. See all books by Melanie Joy


Related Titles

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  • A Primer on Animal Rights : Leading Experts Write about Animal Cruelty and Exploitation
  • Blessings of the Animals : Celebrating Our Kindship with All Creation
  • Changing the Game : Why the Battle for Animal Liberation is So Hard and How We Can Win It
  • Changing the Game (New Revised and Updated Edition) : Animal Liberation in the Twenty-First Century

    Related Titles by Subject:

    Flashpoint ; Animals ; Animal Advocacy: Activism and Animals: Activism
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