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Cash Cow

Ten Myths about the Dairy Industry

Élise Desaulniers

A popular and respected blogger in Québec, Canada, Élise Desaulniers is a food ethics and animal rights advocate who is also interested in public policy, philosophy, and feminism. In Cash Cow, she takes a hard look at the dairy industry, and how it has persuaded the general public of the naturalness and value of cows’ milk in the human diet.

Desaulniers asks just who really benefits from the promotion of dairy, and just how effectively animal welfare and small farming operations can be protected in an age of consolidation and confinement.

"Cash Cow is an exceptionally well written book that truly breaks new ground. It is a comprehensive and well researched expose on the dairy industry that is also concise and easily digestible. In a thoughtful and supportive tone, Elise Desaulniers challenges the reader to critically examine his or her assumptions, and she provides the information necessary to both understand and free oneself from the perils of dairy. This book is a must-read for anyone who is interested in becoming more empowered to make informed, healthful, and ethical food choices."—Melanie Joy

“Got Milk? If so, Élise Desaulniers forcefully argues you’ve also got animal cruelty and human health problems. If you grew up buying the dairy industry’s marketing claims, this book may make you feel as if the blindfold has finally come off.”—Paul Shapiro, Vice President, Farm Animal Protection, The Humane Society of the United States

“There is probably more suffering in a glass of milk or an ice cream cone than there is in a steak.”—Gary L. Francione, philosopher and legal scholar, 2008

“Our strategy is twofold: a rational approach and an emotional approach. The former presents milk as a significant source of calcium and a first-choice weapon in the fight against osteoporosis, while the latter showcases the joyful reunion of consumers and milk.”—Nicole Dubé, marketing director, Quebec Federation of Milk Producers, 2002

“Cow’s milk has become a point of controversy among doctors and nutritionists. There was a time when it was considered very desirable [to drink milk], but research has forced us to rethink this recommendation. . . . Dairy products contribute to a surprising number of health problems.”—Benjamin Spock, M.D., pediatrician and author, 1998

“Élise! Drink your glass of milk before you leave the table.”—Édith Desaulniers, mother, 1979

Read the introduction

192 pp.  
5" x 8"

Lantern Books


Published:  December 2015


A political science graduate, Élise Desaulniers worked in research and marketing for over ten years. A special interest in food ethics and veganism led her to create the blog (“think before you open your mouth dot com”), and then to write her first book, Je mange avec ma tête (Stanké, 2011; “I Eat With My Head”). She is now frequently asked to give presentations to ethics and philosophy classes at various colleges and universities, as well as during events at libraries and bookstores. See all books by Élise Desaulniers

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